Nefelia out of fashion, in the official participation of The Balkan Fashion Week 2017, presented an installation called Mirror Mirror. A 14 minute theatrical surrealistic concept was executed with 5 models and Nefelia herself, the creative director behind the brand. 

The evil queen goes around numerous objects from various of our collections, only to hear that there is another competitor in the house! She looks herself in the mirror, she examines jewelry and purses that are appearing out of a white canvas on body parts of girls and in the end, she founds her enemy (Nefelia) and she chopes her head off in her greatest satisfaction!

" Mirror mirror" was a collaboration of professionals.

Many thanks to Weird Authentic People_the branding consulting company, to Loizos Kambouris _our art director, and Miss Catalina_the dj responsible for the mix of the original song " mirror mirror" by Violent Femmes.